Salesforce Certified Marketing Cloud Email Specialist - MC-202 certification

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Export the journey email analytics.
B) Review opens and clicksactivity summaries.
C) Define a goal for each journey.

2. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > File Transfer > Import Activity
B) Tracking Extract > Import Activity > Data Extension Extract
C) Tracking Extract > Import Activity > SQL Activity

3. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Triggered Send Managed Lists
B) Auto Suppression List
C) Global Unsubscribe List

4. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Frequency Split
B) Scoring Split
C) Engagement Split

5. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Messaging Insights
B) Einstein Recommendations
C) Einstein Copy Insights

Solutions: