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Salesforce MC-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting & Analytics	- B2B Marketing Analytics 1. Dashboards and insights interpretation - Engagement Metrics 1. Email performance tracking 2. Campaign reporting and ROI analysis
Topic 2: Lead Generation & Management	- Prospect Management 1. Segmentation lists and dynamic lists 2. Lifecycle management and nurturing - Forms & Landing Pages 1. Form handlers and conversion tracking 2. Landing page creation and optimization
Topic 3: Data Management & Integration	- Automation Data Handling 1. Custom fields and segmentation logic 2. Importing/exporting prospect data - Salesforce CRM Sync 1. Data quality and deduplication 2. Field mapping and sync behavior
Topic 4: Marketing Automation	- Scoring & Grading 1. Scoring models configuration 2. Grading profiles and qualification rules - Engagement Studio 1. Automation rules and drip programs 2. Nurture campaign design
Topic 5: Administration & Governance	- User Management 1. Roles, permissions, and access control - System Configuration 1. Account Engagement settings and integrations
Topic 6: Account Engagement Fundamentals	- Platform Overview & Terminology 1. Lifecycle and engagement model 2. Pardot / Account Engagement concepts (prospects, visitors, leads)

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

Which two actions occur when an automation rule is deleted?
Choose 2 answers

A. The rule will be sent to the recycle bin in paused mode.
B. Actions that have applied to prospects are undone.
C. Any prospects who matched the rule will be deleted.
D. Prospects will no longer be able to match the rule.

Reveal Solution Discussion 0

Correct Answer: A,D 🗳️