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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 2: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
| Topic 3: Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement - Campaign creation and execution - A/B testing setup and analysis |
| Topic 4: Sitemap | 18% | - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building - Web SDK implementation - Content zones configuration |
| Topic 5: Setup & Administration | 6% | - Platform configuration and setup procedures - Identity system configuration - User attributes management |
| Topic 6: Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration |
| Topic 7: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A. Directory
B. Catalog
C. Objects
D. Channel
Question 2
What are three areas a business user can apply custom catalog dimensions?
A. Reporting
B. Recipe exclusions and boosting
C. Template filtering
D. Campaign targeting
E. Segmentation
Question 3
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign
Question 4
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A. Directory
B. Catalog
C. Objects
D. Channel
Question 5
What are the three primary areas of data stored in IS which represent a company's key business informative?
A. User behaviour
B. Shadow catalog information
C. Operational information
D. Employee performance
E. Statstical tracking of KPI's
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,B,E | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A,B,C |


