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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. Attribute Group
- B. SQL Query Activity
- C. Data Filter
Correct Answer: B 🗳️
Explanation: Only visible for DumpsMaterials members. You can sign-up / login (it's free).
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
- A. Associate the data extension to the Campaign.
- B. Save the data extension in the Test Folder.
- C. Create the data extension as'Is Testable'.
Correct Answer: C 🗳️
Explanation: Only visible for DumpsMaterials members. You can sign-up / login (it's free).
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The email must be recreated using the updated template.
- B. 'Update Email Now' needs to be applied to each email.
- C. The template must be approved before updates are reflected.
Correct Answer: B 🗳️
Explanation: Only visible for DumpsMaterials members. You can sign-up / login (it's free).
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
- A. Incorrect Sending Relationship
- B. Failure to choose the send classification
- C. Two fields with ''Email Address data type
Correct Answer: A 🗳️
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Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Journey Builder and Behavioral Triggers
- C. Automation Studio and Path Optimizer
Correct Answer: A 🗳️
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Donald 
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Ingemar 
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