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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule |
| Topic 2: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 4: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 5: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 6: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
When are visitors converted to prospects?
A. When a prospect fills out a form or form handler
B. When the prospect visits a Marketing Cloud Account Engagement landing page
C. When an automation rule runs
D. When they run through completion actions
Question 2
How can a visitor convert to a prospect?
A. Receiving a marketing email
B. Viewing an embedded form
C. Visiting a tracked website
D. Submitting a form on a landing page
Question 3
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
A. Prospects clicked the call-to-action link multiple times.
B. Prospects were removed from the recipient list after clicking the call-to-action link.
C. Prospects were deleted after clicking the call-to-action link.
D. Prospects clicked the unsubscribe link.
Question 4
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A. Automatically assign all leads to sales reps in a round-robin system.
B. Only pass on leads that are very active on your site no matter the company profile.
C. Implement a blended lead scoring and grading system.
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
Question 5
Does an automation rule ever match a prospect more than once?
A. No, an automation rule will only affect a prospect one time
B. Yes, automation rules run every time.
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: A |
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