How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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PDF version, Soft version, APP version
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Marketing Cloud Developer Certification Exam advantages below
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Marketing Cloud Developer certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- After completing the Salesforce Marketing Cloud Developer certification Candidate becomes a solid, well-rounded Salesforce Marketing Cloud Developer.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Salesforce Marketing Cloud Developer.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
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Marketing Cloud Developer Exam Reference
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Implement data import and export processes |
| Topic 2: Marketing Cloud APIs | 20% | - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations - Create and manage API integrations |
| Topic 3: Contact Handling | 14% | - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering - Manage contact attributes and data |
| Topic 4: Platform Architecture | 15% | - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Implement triggered send architectures - Create and manage CloudPages |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality |
| Topic 6: Security and Data Governance | 12% | - Implement role-based access controls - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows |
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