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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
B) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
C) You can only order the rules in the top-down order in which Responsys willexecute them.
D) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
2. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
B) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
C) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
3. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
A) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
D) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
5. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
A) <br>
B) <dynamicregion>
C) <div>
D) <td>
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A,C |


