CMA Certified Professional Category Manager (CPCM) - Category-Manager certification

PDF version, Soft version, APP version

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A) The 80/20 Rule applies only to inventory management, not sales.
B) Most sales are derived from a small percentage of best-selling items.
C) The majority of sales come from niche or specialty items.
D) All items contribute equally to total sales.

2. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Price Range
B) Product Type
C) Consumer Usage
D) Advertising Dollars

3. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The strength of a demographic group's preference for a product or category compared to the general population.
B) The likelihood of a product succeeding in a new market.
C) The total sales of a product to all demographic groups.
D) The percentage of a product's sales within a specific region.

4. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Increase linear shelf space for this segment
C) Reduce linear shelf space for this segment
D) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

5. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Dollars per Unit
B) Increase in Units per Trip
C) Increase in Number of Households
D) Increase in Total Baskets

Solutions: