Marketing-Cloud-Administrator 100% Pass Guaranteed Download Salesforce Marketers Exam PDF Q&A
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Salesforce Certified Marketing Cloud Administrator Exam is a certification test designed to measure an individual's proficiency in the field of Salesforce Marketing Cloud administration. The test is aimed at individuals who have a thorough understanding of the Marketing Cloud platform and are responsible for implementing, maintaining, and optimizing Marketing Cloud solutions for their organization. Marketing-Cloud-Administrator exam covers various aspects of Marketing Cloud administration, including email marketing, mobile marketing, social media marketing, data management, and reporting.
Passing the Salesforce Marketing-Cloud-Administrator exam requires a deep understanding of Salesforce Marketing Cloud, as well as the ability to apply that knowledge to real-world scenarios. Candidates who pass Marketing-Cloud-Administrator exam will be able to demonstrate their expertise in managing and optimizing marketing campaigns with Salesforce Marketing Cloud, making them valuable assets to any organization that uses this powerful platform to drive growth and profitability.
NEW QUESTION # 14
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions can store HTML code as an attribute.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION # 15
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Reset al passwords to force new tokens
- B. Apply the Marketing Cloud for AppExchange User option as well
- C. Apply the appropriate user mappings in the CRM configuration
- D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
NEW QUESTION # 16
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Email Sending Performance Report
- B. Email Performance by Device
- C. Time Between Send and Engagement
- D. Deliverability Complaint Rate
Answer: A,B
NEW QUESTION # 17
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Salesforce Integration
- B. Installed Packages
- C. Data Management
- D. Security Settings
Answer: B
NEW QUESTION # 18
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. CSS
- B. AMPscript
- C. SQL
- D. HTML
Answer: B
NEW QUESTION # 19
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Einstein Send Time Optimization
- B. Content Builder
- C. Einstein Email Recommendations
- D. Audience Builder
Answer: C
NEW QUESTION # 20
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Managing the Enhanced SFTP
Answer: B
NEW QUESTION # 21
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. Publication List
- B. List
- C. Group
- D. Data Extension
Answer: D
NEW QUESTION # 22
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles areavailable on their Marketing Cloud account.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles can only be edited by the user who created the role initially.
Answer: C
NEW QUESTION # 23
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Entry Source attributes are available in Journey Settings.
- B. Contract Data is used for the Decision Split.
- C. Filter Contacts are enabled to refine the audience.
- D. Journey Data is used for the Decision Split.
Answer: D
NEW QUESTION # 24
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- B. Strategically control the Contact Key values and tie records together across channels using this key.
- C. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
- D. Use a third-party system to identify and delete duplicate Contact Keys.
Answer: B
NEW QUESTION # 25
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: B,C
NEW QUESTION # 26
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. A journey can be connected to one or more Campaigns.
- B. Business users can select any email at time of send.
- C. Default options can be set up for the greeting in the email.
- D. The DM administrator Profile is required to access Distributed Marketing.
- E. Messages can be sent to Contacts, Leads, and Person Accounts.
Answer: A,B,E
NEW QUESTION # 27
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Linkthe Customers data extension to the data model using Customer ID
- B. Link the Customers data extension to the data model using Email Address
- C. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
Answer: A,C
NEW QUESTION # 28
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Best practice suggests a 20-minute timeout setting
- B. Change impacts all users
- C. Security risk of unauthorized users for longer timeout settings
- D. Typical length of time users spend in Marketing Cloud
- E. Frustration of users upon timeouts
Answer: A,B,C
NEW QUESTION # 29
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Wrap the subject line with AMPscript
- B. Require several campaign approvals
- C. Use Proof instead of [PREVIEW]
- D. Add [PREVIEW] to the subject line validation list
Answer: D
NEW QUESTION # 30
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