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Adobe Target Architect Master Sample Questions:

1. Which data can be leveraged by integrating Adobe Experience Platform (AEP) with Adobe Target? (Select two)

A) Centralized user profiles from AEP
B) Behavioral data from mboxes
C) Custom segments via APIs
D) Real-time events from AEP Event Gateway

2. Which algorithms are available for use in Adobe Target Recommendations? (Select two)

A) Recently Purchased
B) Automated Personalization
C) Most Viewed
D) Manual Recommendations

3. A retailer notices lower engagement rates with their A/B tests and wants to improve. They suspect users are exiting the tests early due to page flickering.
What should they do to fix this?

A) Increase test duration.
B) Use a server-side delivery model.
C) Optimize mbox names.
D) Enable pre-hiding for the page.

4. A client wants to promote high-margin products through recommendations but exclude out-of- stock items.
What should they configure?

A) Create a custom audience for high-margin products
B) Configure mbox parameters to exclude unavailable products
C) Use a high-profit-margin algorithm and enable product availability filters
D) Use Experience Fragments to prioritize profitable items

5. Which two Adobe Target activity types can be created in the Mobile App Visual Experience Composer? (Choose two.)

A) Multivariate Test
B) A/B Test
C) Recommendations
D) Experience Targeting

Solutions: