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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <comment> and </comment>
B) <<-- !~ -->
C) <#-- and -->
D) <!-- and -->

2. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

A) You can only modify profile lists used for mobile campaigns through Connect uploads.
B) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
C) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
D) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

3. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the field mapper screen, select the "Columns Already Included" check box.
B) You must delete the first row of the file before performing the import. Your file must contain actual data only.
C) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D) In the import configuration, select the "First line contains column names" check box.

4. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) products that were browsed/viewed, where no additional event takes place
C) pages that were marked as favorite
D) search strings entered into a website more than twice
E) products added to a shopping cart, where no additional event takes place

5. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) Create the custom report and schedule it to be sent by email to the executive team every single day.
B) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
C) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
D) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.

Solutions: