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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
| Topic 2: Reputation Management | 18% | - Identifying and mitigating reputational risks - Crisis communication and stakeholder trust - Building and protecting organizational reputation |
| Topic 3: Ethics and Professional Standards | 10% | - Professional accountability and integrity - Legal compliance and ethical decision-making - Applying IABC Code of Ethics |
| Topic 4: Advising and Leading | 23% | - Aligning communication with business objectives - Strategic counsel to executives and leadership - Coaching and advising on communication practices |
| Topic 5: Strategy Development | 19% | - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping |
| Topic 6: Communication Management | 20% | - Developing business cases and managing performance - Team leadership and resource management - Budgeting, governance and project oversight |
GCCC Strategic Communication Management Professional Sample Questions:
The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
- A. strategic content in all our communications.
- B. procedural instructions in all our communications.
- C. legal choices in all our communications.
- D. accurate graphics in all our communications.
Correct Answer: C π³οΈ
When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?
- A. A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
- B. Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
- C. A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
- D. Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
Correct Answer: B π³οΈ
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The corporate communication function in a large corporation should report to which business unit?
- A. Human Resources
- B. CEO or other top executive
- C. Investor Relations
- D. Marketing and Advertising
Correct Answer: B π³οΈ
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In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
- A. references for the consultant who drafted the program.
- B. consistent, clear messages about values.
- C. links to applicable local criminal law.
- D. punishments and rewards for employee behavior.
Correct Answer: B π³οΈ
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You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:
- A. Flighting
- B. Randomization
- C. Pulsing
- D. Continuity
Correct Answer: C π³οΈ
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Marlon 
Gwendolyn 
Boyd 
Bruce 
Mick 
Viola 
Hubery 
Gemma 
Phoenix 
Antony 
Delia 
Prudence 
Harvey 
Maximilian 
Rosalind 
Oscar 
Irene 
Murray 
Lewis 
Jacob 
Miranda 
Evangeline 
Sheila 
