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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Journey Builder and Automation	20%	- Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Topic 2: Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL
Topic 3: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 4: Discovery and Requirements	15%	- Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Topic 5: Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences
Topic 6: Content and Messaging	15%	- Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content - Email design and deliverability 1. Deliverability best practices 2. Content types and templates

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

A customer is starting a new children ' s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children ' s brand, however, they want to ensure opt-outs from the children ' s brand will NOT affect opt-ins at the enterprise. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Select " Subscribers will be unsubscribed from this business unit only " in Settings
B. Create a Business Unit Filter in All Subscribers List to record unsubscribers
C. Select " Use separate Subscription Center for this business unit " in Settings
D. Create attributes for each child business unit in Profile Management to record unsubscribers

Reveal Solution Discussion 0

Correct Answer: A 🗳️