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SAP C_C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
C_C4HMC92 Exam Certification Details:
| Cut Score: | 64% |
| Exam: | 80 questions |
| Level: | Associate |
| Sample Questions: | SAP C_C4HMC92 Exam Sample Question |
| Languages: | English |
| Duration: | 180 mins |
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SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segments, Campaigns and Journeys | >12% | - Personalized content creation - Campaign categories and execution - Segmentation modeling - Target group types - Marketing permissions and suppression rules |
| Topic 2: Administration Tasks | 8% - 12% | - User and role management - Contact anonymization - Workflow setup - Marketing object lifecycle - Self-service configuration |
| Topic 3: Integration and Data Upload | 8% - 12% | - Integration with SAP Commerce Cloud - Integration error monitoring - Standard integration scenarios - Data upload and replication - Integration with SAP Cloud for Customer |
| Topic 4: Dynamic Customer Profiling | >12% | - Best Record concept - Sentiment engagement - Predictive Studio and Score Builder - Data model and enhancement |
| Topic 5: Onboarding and Getting Started | 8% - 12% | - Initial configuration - System overview and navigation - Core functionality introduction |
| Topic 6: Marketing Planning and Performance | <8% | - Planning model setup - Marketing calendar - Budget and spend planning |
| Topic 7: Extensibility | 8% - 12% | - Extensibility options - Custom fields and logic - Configuration extensions |
| Topic 8: Lead and Account Based Marketing | <8% | - Lead stage definition - Account-based marketing setup - Lead processing and tracking |
| Topic 9: Commerce Marketing | <8% | - Product and offer recommendations - Webshop segmentation - Re-marketing scenarios |
| Topic 10: Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
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