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Facebook Certified Community Manager Sample Questions:
1. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
A) Record the total number of campaign comments through native insights
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Determine the sentiment by scanning positive and negative comments
D) Measure the engagement rate on the influencers' posts
2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
A) Reach Audience growth Sentiment
B) Reach Website traffic Audience growth
C) Website traffic Sentiment Audience growth
D) Reach Sentiment Website traffic
3. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
A) Invite all of their friends into the community
B) Determine the community mission
C) Set the community objectives
D) Create the community and define plans once it's established
E) Discuss shared values and how they want the community to feel
4. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
A) Message some relevant members to ask them to comment
B) Repost the question as an announcement
C) Recommend external resources about the topic
D) Post a comment tagging other members who can help
5. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?
A) Create an admin team profile for all team members to use when they make an official team action.
B) Highlight the leadership team with photos, announcements and by tagging them regularly.
C) Create a team page for official communications and encourage the admin team to use their personal profiles.
D) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B,C,E | Question # 4 Answer: D | Question # 5 Answer: C |


